“ If you know what your ideal clients really want, what is truly meaningful to them, and you deliver that to them perfectly—then suddenly, there is no
competition. Other people’s prices, other people’s products—they don’t matter. What does matter is the people you care about and how you do your job of looking after them better than anyone else can.
competition. Other people’s prices, other people’s products—they don’t matter. What does matter is the people you care about and how you do your job of looking after them better than anyone else can.
